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Starbucks Launches ‘Real Food’ Campaign, but where’s the Real Food?

1/21/2010

1 Comment

 
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So the often ‘anti-corporation,’ sometimes overly kuombaya liberal in me is slightly embarrassed to admit that I frequent the 9th avenue Starbucks around the corner from my apartment. Since the beginning of 2010, I’ve noticed they’ve launched a “Real Food’ Campaign, with signs around the store boasting similar sentiments to the one above. At first, this was very exciting, until I looked into the food display case…

















It seems with the implantation of the “Real Food’ Campaign comes the addition of chocolate and vanilla cupcakes (which you can also conveniently buy in a 6 pack container), ‘low-fat’ Banana Chocolate Chip Coffee Cake and a whole assortment of cookies and doughnuts. I didn’t notice any real food, let alone anything gluten free, except for the non-organic bananas (which are more expensive than the small cookies!) by the counter. Thank you, Starbucks, for taking out the trans fat and high fructose corn syrup, but a slice of lemon cake with vanilla frosting doesn’t quite qualify as ‘real food’ in my book.


1 Comment
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9/19/2017 08:05:56 pm

Cafes usually serve sweets and pastries to match the bitter tanginess of the coffee the customer orders. Ever so often, I would order a sticky cinnamon roll or a danish to pair up with my cafe misto. But, I do understand your concern about Starbucks and their definition of ‘real food’ just being more pastries at a higher price given the fact that the recipes were made simpler. I was looking forward to more sandwiches because let’s face it, no one can eat a slice cake on the go for breakfast when you’re late for work. In regards to the whole gluten free food, I haven’t tried it yet, although I am willing to give it a go if Starbucks would offer it.

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    Polina Smith is an exercise and holistic health coach based in San Francisco, with a passion for circus, theater and transformation.

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